By ferum April 23, 2026 - 12:08am

Building a loyal customer base requires constant communication, but trying to send personalized follow-ups manually is just not possible once you start growing. I wanted to create an automated journey that would thank people for their purchase, ask for a review, or offer a discount if they hadn't visited in a while. I needed something that could trigger these messages based on actual user behavior so they wouldn't feel like generic spam. I started using a system that allows for highly targeted email rules, and it’s been one of the best moves for our retention rates. By setting up Amasty Follow Up Email for Magento 2 , I was able to build a series of automated campaigns that run 24/7 in the background. It’s allowed us to recover abandoned carts and bring old customers back into the fold with almost zero daily effort on my part. For anyone looking to scale their marketing without hiring more people, this kind of automation is a total game-changer.